Frequently Asked Questions

1. "How long will the teleseminar last?"

Teleseminars typically last from 50-70 minutes, depending on the amount of content and the expert's timeframe.

2. "Where do the interview questions come from?"

Interview questions are collected during the Reader Survey, a special web page set up to draw questions and record them. These questions will be organized into the interview.

3. "What kind of book works well for teleseminar interviews?"

In general, the types of books we've found to work best with this type of publicity are how-to and information products. Also, if the expert has a wide mailing list already, his campaign will have greater results.

Things that don't work so well are:

• fiction without a niche or a mailing list
• Bible studies and theology
• Children and teen books
• Chicken Soup-type compilations
• Poetry   

4. What makes Experts in Focus unique as a promotion company?"

Experts in Focus helps clients create additional products and expand their mailing lists. We use direct marketing techniques which are much more effective than mass media campaigns:

• Our distinct focus live teleseminars to make a personal connection between the expert with his clientele.

• We give personal consultation to generate new product ideas.

•  We select all our projects very carefully to ensure that the authors and materials we promote are a candidate for this type of promotion. We offer a promotional packages that includes traditional media as well as providing services such as CD creation and transcription.

5. "What if I get tongue-tied when I'm being interviewed?"

All Experts in Focus clients have a script in front of them with both the questions and the answers to give continuity to the interview. The conversation may veer off the script at some points, but the interviewer will bring you back to topic at the right time. Our interviewers will help you along and keep the conversation flowing.

6. "Who will listen to the interview?"

Listeners will be drawn from your mailing list and Internet publicity. We will also promote your teleconference to our own growing online mailing list.

7. "How much will your services cost me?"

Other companies charge up to $10,000 for an online book tour which is simply broadcasting submissions to blogs, online newsletters, and search engines for a week or two. Standard publicity agencies work with only radio, television, and print media and  charge $10,000-20,000 for 6-12 weeks of promotion. Click here to see details about our package prices which are less than half the cost.

8. "What will I need to prepare?"

You'll need to prepare 2 products to use as giveaway incentives. These could include special reports, audio products, ebook downloads, discounted seminars, or even free copies of your book. Free products are critical to the success of your Experts in Focus campaign. You'll receive coaching on how to choose the best products for this purpose.

9. "What if someone misses the interview?"

You can have a live teleconference every 3 months, offering a different format of your widening array of products. Between campaigns, the previous interview will be posted on your site as an audio replay, so no one will miss the interview. Setting up the replay link is also part of our service. You will also get a copy of the audio so you can create CDs or other products.

10. "What is the difference between the services offered by Experts in Focus and a standard publicity company?"

Standard publicity companies deal with print, radio, and television with no direct sales and no help whatsoever with product creation or building your email list.

Experts in Focus is all about helping you establish relationships with your clients and expanding your client base. 80% of your sales will come from established customers, so creating a firm bond is essential to steadily growing sales. When people submit a question, they are showing their interest in your information products. They are prime candidates to join your group of ever-faithfuls. This is why is is important to offer your information in several forms so that it's available to meet the various needs of this clientele. We also help you build your email list, a critical part to a successful campaign. 

11. "How long will one publicity cycle last?"

One cycle of publicity will last 12 weeks to maximize exposure and build momentum. It occurs in three stages: the Survey, the teleconference interview, and the replay. 

To see examples of Survey pages click these links:

TerryWhalinInFocus.com

RoseyDowInFocus.com

12. "When is the best time to hold an Experts in Focus publicity campaign?"

This type of campaign works at any time in the life of your product, from day the books roll off the press to the day the final books are remaindered out of the warehouse. If you have a self-published book that's packed with vital information but that's gathering dust in your garage, dust off those copies and start the process today. It's never too late while your products are available

13. "What if I'd like to do a 12-month campaign but I don't have 4 products available?"

Our team will suggest ways to reformat your information so you can create more products even during your campaign cycle.

Click Here to add your own question to our FAQs.

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